REEF — K

ROLE /

Full-cycle solutions from campaign strategy and tactical concepts through creative development (visual, copy, backend coding), deployment, and performance analysis for a variety of audiences as Senior Email Marketing Designer & Developer.

SCOPE /

Product launches, direct to consumer, business 2 business, & internal communications.
Below are examples of various communications, campaigns, and newsletters I helped develop for REEF Technology.

NBRHD was a robust content marketing initiative aimed to support the launch of the REEF ghost kitchens operations (‘getREEF’) in strategic markets. Below are excerpts from the weekly NBRHD newsletters and other promotions. I helped my team with growing the sending records, developing the email creative (from concept through HTML), and analyzing various A/B testing results.

REEF was the official exclusive food partner for III Points Music Festival in 2021. Below is an example of email I designed, developed, and deployed leveraging assets from the partner and our owned content strategy.

Preview Link

Audience: Direct to Consumer

To develop “Another Wing by DJ Khaled” in partnership with getREEF, I created a range of emails supporting all aspects of the brand launch, special events, and promotions from concept through deployment and analysis.

When REEF partnered with Tesla to provide free chargers to our parking clients, I helped to launch the initiative by developing these emails designed with an intro meant to feel like a personalized invitation to begin a conversation with account reps about the program.