CHALLENGE

Help launch a new line of Beats Wireless products.

IDEA

Through the freedom of wireless technology, Beats by Dre compliments freedom of expression and style.

Strategic partnerships and contests bring Beats by Dre to the forefront of fashion, making Beats Wireless the must-have fashion accessory.

 

CAMPAIGN ROADMAP SUMMARY /

1. Sound Style Facebook Design Challenge (entry and voting)

2. Sound Style Live documentary webisodes (ongoing)

3. Style by Beats e-magazine + print inserts drop

4. Fashion Show to launch Special Edition designs

5. Additional issue of Style by Beats

5. Polyvore contest/product giveaways

 
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