BRANDING FOR A POOL PARTY
AT THE MONDRIAN SOUTH BEACH
CONCEPT /
The visual identity for this event was inspired by the venue, the Mondrian South Beach hotel, as well as works by artist Piet Mondrian. I employed minimalism and geometric shapes to recreate the setting in an homage to Piet Mondrian. The glow in the color palette was drawn from the sunsets that can be appreciated from there.
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