Promote Alpha, a new collection from Dockers for young men,
and help dispel the Dockers reputation for old school khakis.


Anything is possible with Alpha.


An Alpha knows what he wants, and how to get what he wants when he wants it. Alpha Pods are a retail experience for Dockers which helps connect customers with the products they want, in store as well as on the go. By combining the ease of virtual shopping (no more having to search through racks for your size - just select from the drop down menu, one time), Alpha men get to chill out while store associates get their Alpha Pods ready. Once inside the Alpha Pods, men can take pictures of themselves or scan garment tags to record which pieces to add to their virtual collection (for ease of reorder). With a virtual collection in place, Alpha learns which fits and pieces are attractive to specific customers and makes recommendations on how to complete the look.