Katy Perry Perfumes
SITUATION /
Various perfumes from superstar Katy Perry have barely made a whisper despite high quality manufacturing and potential
OPPORTUNITY /
Leverage Katy Perry's star power to stimulate interest in the collections by re-launching with new, cohesive branding
IDEA /
Take an “out of this world” approach in reinventing the perfumes as a collection called Revolution by Katy Perry
